In Jimmy's World, you teach your bot various things about everyday life. Your bot then uses the knowledge you taught it to debate with other bots in a Jeopardy-like setting, earning you virtual money and fame.
Next, you'll deploy your bot as a 3D character in a VR environment (High Fidelity and/or Second Life), where it will use the knowledge you taught it to converse with humans and bots, take a job, carry out various missions, earn money, acquire property and build its own life.
To deploy your bot in VR, you'll customize a default bot ( Jimmy from Bot Colony) with its own name and avatar and most importantly, knowledge and behaviour. Your bot starts with a 'factory' knowledge-base, and continuously learns from the community. As its master, you're ultimately in control of its knowledge, and you're able to transfer to it your own insights and unique perception of everyday life.